Slogan is a Tokyo-based creative collective: design practice, publishing house, and ongoing conversation between three people moving through different frequencies of life. Sometimes together in the same room. Sometimes apart for months. We create, we print, we share.

Slogan originally started from Yoshiko and Sonoka, and honestly, I still feel very humbled remembering that they were kind enough to invite me into this space. Watching what they’ve built over the years, slowly, sincerely, and with so much care, has been genuinely inspiring for me, creatively and personally too.

Slogan Studio, Sangenjaya 2022

In the spring of 2022, Slogan opened a dedicated studio space in Sangenjaya, a neighbourhood in Setagaya, Tokyo, that has always felt like a natural home for them. The studio operates as a risograph press, a craft and design workspace, and a gathering point for people who make things. Sonoka (son-chan) runs the press using her own risograph machine, purchased so she could experiment freely with materials and techniques beyond what rental setups allow. The studio also holds a screen printing setup and a growing library of books, prints, and publications collected over years. In 2024, Slogan was featured in It's Nice That's "The View From Tokyo", a piece on the origins and resurgence of Risograph printing in Japan, with Sonoka quoted on the culture of knowledge-sharing that the Riso community fosters.

Working across graphic design, photography, publishing, risograph printing, visual research, and experimental projects, Slogan has continued growing through collaborations, printed matter, zines, exhibitions, and community-based activities connected to Tokyo’s independent art and publishing scene. From participating in art book fairs and risograph culture, to building connections with artists, designers, photographers, and publishers across different places, I think what makes Slogan special is that it never feels purely commercial. It feels human. Curious. Open. Still evolving.


Mango & Knife, Since 2021

The three members of Slogan have been writing to each other in a Substack called Mango & Knife, a rotating diary, published almost every Wednesday, sent from Tokyo, Indonesia, and sometimes Kyoto. Over 117 issues in and still going. The name comes from a story: a hot summer evening, a gold mango arriving from an uncle, Sonoka having just moved and owning no knife, Yoshiko skating over with just the mango and a knife in hand. That's the energy it's always had. The diary is both document and practice, a way of staying in the same conversation even when life pushes people to different cities, different rhythms, different speeds.

For a long time, I’ve probably been the most absent one in the group, constantly moving between projects, cities, Indonesia and Japan, disappearing into travels and resurfacing again with new fragments, images, stories, and observations.

There were moments where I felt guilty about that distance. But over time, I also started understanding that maybe my way of being present has always been through movement itself. Carrying things back home. Bringing outside experiences into the collective. Documenting transitions, people, textures, and moments that eventually become part of the larger conversation we’re building together.

And this year feels a little different. I’ll be spending more time in Japan, and honestly, I want to use that time well, to Slogan and contribute more of my skills and energy into the community around it. I think more and more, I’m drawn to creating things that feel human. Things that carry memory, process, imperfections, sincerity, and connection. A place for images, printed matter, experiments, conversations, friendships, and the quiet things we want to preserve.

Still figuring things out.
Still evolving.
That’s exactly the point.