SOROI
Hong Kong, 2025.
Hong Kong, 2025.
Documentary photography following SOROI Jakarta, a Jakarta-based menswear and tailoring community, across three days of store visits, fittings, and city wandering in Hong Kong.
In late 2025 they flew to Hong Kong for store visits, fittings, and the kind of unscheduled wandering that happens when a group of well-dressed people end up somewhere they already half-know.
The Culture
Something is shifting in menswear right now and it hasn't quite been named yet. It sits somewhere between the bespoke tailor and the vintage workwear rack, between a Neapolitan jacket cut in the softest cloth you've ever touched and a pair of selvedge denim worn hard for years and faded slowly. SOROI Jakarta is a community built inside that gap.
In Hong Kong
Hong Kong is one of the few places where this entire world coexists within walking distance. The reasons are historical and also still very present. Shanghainese craftsmen moved south after 1949. British colonial demand created a market for proper suiting. A port economy gave access to the finest cloth houses in England and Italy. The tailors of Tsim Sha Tsui became famous enough to pull in businessmen and military officers from around the world, each arriving with measurements and cloth selections and three days to spare. What the city has now is a density of menswear culture that's hard to find anywhere else in Asia. Tailors cutting the same house style for three generations.
For a community like SOROI, Hong Kong isn't really a destination. It's a reference point. A place to calibrate, to visit the shops you've only read about, to try on clothes you've only seen in photographs, to understand what it actually means when someone says a jacket should feel like a second skin. Three days isn't long. But three days in Hong Kong, if you're paying attention, can stretch.