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face-book2016~

PASSION PROJECT - PORTRAITS

face-book is a personal archive of portraits accumulated over years. Many remained unpublished, some forgotten entirely before resurfacing later. These photographs form an ongoing record of looking, remembering, and returning.

Coming Soon

Tenue de Attire2025

BAND CAMPAIGN PRODUCTION

Japan-based campaign for Tenue de Attire, an Indonesian fashion brand, produced and directed in Tokyo across multiple chapters. Photography, direction, and full on-ground production.

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12 Hours of Tokyo2026

EXHIBITION
12 Hours of Tokyo. A single ordinary day walked across the city, photographed. Shown as part of Arifureru / 凡 / Mundanity, a group exhibition by daidai.archive, Shibuya, May 2026.

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Good Morning2025

PASSION PROJECT

Photo series from passion project, 'Good Morning'.

Coming Soon.

We Are Slogan2016~

STUDIO

Slogan is a Tokyo-based creative collective made up of three people: Sonoka, Yoshiko, and Deby. Their work moves across branding, graphic design, risograph printing, screen printing, and creative shooting. The motto has always been simple: We Create and Share.

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Desa Potato Head2021

LIFESTYLE
Personal photography commission at Desa Potato Head, Seminyak, interpreting the architecture, atmosphere, and daily rhythm of the Desa during an open-ended creative stay, Bali, 2021.

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Monopolar2026

JOURNAL
Substack, Lost & Found, April 2026

An essay about magnetic monopoles, the particle physicists have spent decades searching for, the one with only a north or only a south, pure and undivided, which does not exist. And about the version of that thing we keep reaching for in ourselves. Monopolar moves through physics, through Murakami's split characters, through Dave Chappelle on Midnight Miracle, through every moment we've chased the feeling of wanting only one thing. It started with a song. It doesn't resolve. That's the point.

Read the full essay at debysucha.substack.com

SOROI Hong Kong2025

DOCUMENTARY

Documentary photography commission following SOROI Jakarta, a Jakarta-based community of menswear enthusiasts, tailoring devotees, and longtime friends, across three days in Hong Kong. The trip took them through bespoke tailoring houses, concept stores, wet markets, dim sum restaurants, and neon-lit streets after dark. Just following a group of people who move through a city the way people do when they know exactly what they're looking for.

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AirAsia brand co.2024

BRAND CAMPAIGN
Photography and videography for AirAsia brand co., in collaboration with Creative Director Ta-ku, documenting the community and world of Omah Jangan Diam Terus, a backpacker-run café and gathering space in Depok, West Java, Indonesia.

BLOODMOON2022

MUSIC VIDEO
Direction and production for the music video "As Time Goes By" by BLOODMOON, the solo electronic project of Dougy Mandagi, vocalist of The Temper Trap. Produced by Pretty–Soon® with VFX by Fustic.Studio, Vietnam. Shot on location in Jakarta, 2022.

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Colors by Agatha Pricilla & Rayhan Noor2020

ARTWORK
Photo artworks for Colors, the debut EP by Agatha Pricilla and Rayhan Noor, released on Sun Eater. A six-song portrait of separation, from both sides. Indonesia, 2020.

Colors tells its story across six songs, ordered according to the emotional progression of a breakup from both the male and female perspective. It begins with the loss of shared routines, moves through the phase where only memories remain, and closes with "Only You." The EP was released under Sun Eater, the Indonesian independent label, and introduced three of its tracks as singles before the full release.

The Gorrows for Courier Magazine2020

DOCUMENTARY
Documentary photography commission for Courier Magazine's book Work Better. Live Smarter. Be Happier., photographing George and Cisco Gorrow, founders of The Slow, at their home in Canggu, Bali.

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Baldi Calvianca2022

PORTRAIT PHOTOGRAPHY
Portrait project photographing Baldi Calvianca, DJ, musician, and Music Director. Shot in black and white using both film and digital, with experiments in printing and scanning. Jakarta.

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The Barefoot Pilgrimage2019

PORTRAIT PHOTOGRAPHY
Personal photography project with Fergal O'Connor, Yogi and model, walking through Tokyo. Black and white. The project is called The Barefoot Pilgrimage.

He moves through a city the way someone does when they are genuinely paying attention to it. He taught me something that day without saying a word about it. That is the kind of collaboration that stays with you.

CONVERGENT2021

EXHIBITION
CONVERGENT . A two-person photography exhibition at Sunset Limited, Jakarta, with Argentinian photographer Leandro Quintero. March 2021.

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Airbnb2024

BRAND CAMPAIGN
Global campaign for Airbnb, photographed over several days in Shinano, Nagano Prefecture. Multi-platform, running across TV, billboards, and digital media. Airbnb Japan's campaign brief was built around connection, travel, and shared experience, the particular kind that happens when people who actually know each other go somewhere together. Rather than traditional casting, the approach called for real relationships in front of the camera, and the photographs read accordingly.

Watch Here

Audemars Piguet2019

BRAND CAMPAIGN & REPORTAGE
Photography for Audemars Piguet's Beyond Watchmaking exhibition in Tokyo, featuring designer and musician Johnny Hiramoto. Published on Hypebeast. Tokyo, 2019.

Beyond Watchmaking brought Audemars Piguet's 144-year history to Tokyo Midtown in October 2019, staging over 150 watches within an exhibition space designed by Mathieu Lehanneur as a copper ring structured around rock replicas cast from the Vallée de Joux. To accompany the exhibition, Audemars Piguet commissioned a portrait series featuring Tokyo-based designer and musician Johnny Hiramoto, moving through the city before arriving at the show. The photographs were published on Hypebeast as part of the exhibition coverage.

The Editors Club & Loewe2021

BRAND CAMPAIGN CONTENT
The Editors Club approached the project as a portrait rather than a lookbook. The muse is Eva Celia, musician, actress, a person with a very specific atmosphere, and the wardrobe is Loewe. The concept moves through Eva's qualities in alphabetical order, one characteristic at a time, until it arrives at the word that holds them all together: LOVE. Shot in a Bobobox capsule hotel in Tanah Abang, a deliberately everyday Jakarta location, which makes the Loewe feel more real and less like an advertisement.

Dove Project #ShowUs2018

BRAND CAMPAIGN
Project #ShowUs began from a single statistic: 70% of women worldwide say they still don't feel represented in the images they see every day. Dove's response was not another campaign. It was an infrastructure, a global library of over 10,000 photographs sourced from 200+ photographers across 39 countries, with every image tagged by the subjects themselves, in their own words, on their own terms. I was one of those photographers, contributing from Indonesia.

I photographed two women I know. My mother, a breast cancer survivor who runs marathons. And my closest friend, who was pregnant with her first child at the time of the shoot. I did not have to look far for women who were invisible in advertising. I just had to look at my own life.

Cannes Silver Glass Lion, Social Change
Silver Global Effie, Positive Social Change
D&AD Awards Finalist, Equality and Diversity
The One Show Shortlist.

Wardah Cosmetics2025

BRAND CAMPAIGN
Direction and production for a manifesto video and lifestyle photography for Wardah Cosmetics by Paragon Corp, shot on location in Seoul. September 2025.

The scope covered both motion and stills. Direction and on-ground production of the manifesto video, creative development of the visual tone and framing, and a series of photography assets built for social media alongside the film.

BLUE ALGAE - Sua and Sora2025

SHORT STORY

Blue Algae follows Sua, a restless photographer who has built a life in transit, moving through cities and collecting fleeting moments through her lens while keeping herself detached from anything that might ask her to stay. Beneath her free-spirited, elusive exterior is a woman shaped by loss, trauma, and a quiet fear of wanting too much. One night, she receives a message from Sora, the man who was once her muse, the one she loved but could never fully hold onto because of his emotional distance.

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Ellis2021

DOCUMENTARY

A portrait of Ellis, a woman living with Alopecia Universalis since birth, who has never known what it feels like to have hair. Photographed across the small corners of her daily life in Jakarta, the project unfolds through WhatsApp conversations woven into images, tracing how intimacy between two women was built slowly, message by message, before the camera ever appeared. Made as a final project for the Panna Future Talent 2021 online photography program, it asks a question that stays long after the images do: can a woman exist fully outside the things she was told made her beautiful?

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ROOMS I'VE STAYED IN2013~

DOCUMENTARY

Rooms I've Stayed In is a loose personal archive. Hotel rooms, spare rooms, rooms borrowed from friends, rooms I can no longer find on a map. Boarding rooms, guest houses, apartments, motels, capsule hotels, ship cabins, attics, a friend's sofa, a rumah adat. Rooms in Toraja, Tokyo, Jatinom, Barcelona, the South China Sea, and elsewhere.

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CHROME2026

EXPERIMENTAL PROJECT

A series of attempts to make sound visible. Photographed on a Rolleiflex SL66 in extreme macro and cross-processed, ink in water, satin, flowers, pushed until they stop being recognizable, these images are closer to evidence than illustration. What remained after the translation.

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Deby Sucha - A photographer, video director, and creative producer based in Tokyo. Through documentary sensitivity and cultural observation, her work moves between editorial, commercial, and personal storytelling.
Available for commissions, collaborations, and conversations.

🌼Services🌼
Photography - editorial, documentary, commercial, campaign. Video direction and production. Creative direction. On-ground production (Tokyo-Jakarta). Talent sourcing and casting. Researching

THANK YOU